CREATIVE BY NATURE.
BOLD ON PURPOSE.
CREATIVE BY NATURE. BOLD ON PURPOSE.
WHERE CREATIVITY MEETS REAL-WORLD IMPACT
We craft bold stories, striking visuals, and sharp strategy that hits. No gimmicks. Just work that moves people.
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CREATIVE SERVICES
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ORIGINAL CONTENT
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EXPERIENCES
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CREATOR LAB
“YOU CAN’T HAVE ANYTHING WITHOUT THE VISION TO IMAGINE IT IN THE FIRST PLACE”
ALONTÉ CROSS
FOUNDER + CHIEF CREATIVE OFFICER
Alonté Cross is a multi-hyphenate creative force: artist, entrepreneur, and storyteller with a deep belief in the power of culture to transform. As the Founder and Chief Creative Officer of Crossfade, Alonté leads with vision, heart, and an ear for what’s next. A former corporate Marketing Director with a background spanning music, media, and branding, he built Crossfade to bridge artistry and strategy, delivering authentic work that resonates.
In 2025, Alonté launched The CUE, Crossfade’s original content platform, as a home for bold, untold stories and fresh perspectives. That same year, he created and curates First-Class Music Suites, the new go-to space online for exceptional Soul, R&B, and House music discovery. At the core of everything he builds is a mission to empower artists, elevate voices, and spark conversations that move the needle.
CROSSFADE CREATIVE FUND
The XCF supports original content, artist incubation, and creative resources for the culture. Your contribution helps shape what’s next.
LET’S CREATE
hq@crossfade.productions