CREATIVE BY NATURE.
BOLD ON PURPOSE.
CREATIVE BY NATURE. BOLD ON PURPOSE.
WHERE CREATIVITY MEETS REAL-WORLD IMPACT
We craft bold stories, striking visuals, and sharp strategy that hits. No gimmicks. Just work that moves people.
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CREATIVE SERVICES
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ORIGINAL CONTENT
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EXPERIENCES
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CREATOR LAB
“YOU CAN’T HAVE ANYTHING WITHOUT THE VISION TO IMAGINE IT IN THE FIRST PLACE”
ALONTÉ CROSS
FOUNDER + CHIEF CREATIVE OFFICER
Alonté Cross is a multi-hyphenate creative force: artist, entrepreneur, and storyteller with a deep belief in the power of culture to transform. A former corporate Marketing Director with a background spanning music, media, and branding, he founded Crossfade to bridge artistry and strategy, delivering authentic work that resonates.
In 2025, he launched the First-Class Music Suites, an online destination for exceptional Soul, R&B, and House music discovery. In 2026, Alonté earned three honors at the 37th Annual Wammie Music Awards, winning Best R&B/Soul Artist, Best R&B/Soul Album for Under the Blue Lights, and Best R&B/Soul Song for Ignite the Night, marking him as an R&B/Soul artist to watch.
At the core of everything he builds is a mission to empower artists, elevate voices, and spark conversations that move the needle.
CROSSFADE MARKETPLACE
MADE FOR MAKERS
This hoodie says it all. Soft, durable, and made to stand out, it’s for the ones who know exactly who they are — and aren’t afraid to show it. Stay warm, stay sharp, stay on brand.
Premium cotton blend for comfort and warmth
Unisex fit
Available in various sizes
Great for layering or rocking solo
This sweatshirt is made for creators. Soft, comfortable, and versatile, it’s perfect for anyone who lives to bring ideas to life. Wear it as a daily reminder of your purpose.
• Premium cotton blend for comfort
• Unisex fit
• Available in various sizes
• Ideal for layering or wearing on its own
This hoodie reps the brand and the vision. Clean, comfortable, and built to last — it’s for creators who stay in motion and keep it real. Whether you’re on set or off duty, this one’s always in rotation.
Premium cotton blend for all-day comfort
Unisex fit
Available in multiple sizes
Offered in a single signature color
CROSSFADE CREATIVE FUND
The XCF supports original content, artist incubation, and creative resources for the culture. Your contribution helps shape what’s next.
LET’S CREATE
hq@crossfade.productions