IT ALL BEGINS WITH AN IDEA

Founded in November 2015 by Alonté Cross, Crossfade Productions is a creative powerhouse where music, media, and culture converge. What began as a multimedia production agency, serving clients across various industries, has since evolved into a dynamic platform for original content, creative education, artist incubation, and branded experiences. With a fully equipped studio location in Laurel, MD, Crossfade Productions is a hub for storytelling, collaboration, and innovation.
At its core, Crossfade Productions exists to blur the lines between art and life, creating a seamless transition; a crossfade, between passion and profession, creativity and commerce, dreams and reality. The company is built on a foundation of authentic storytelling, cultural impact, and strategic brand development, providing both emerging and established creatives with the tools to bring their visions to life.
Modern recording studio with dual monitors, a microphone, and soundproof booth, featuring blue and orange lighting, with a logo reading 'CROSSFADE MEDIA' on a large screen.

OUR EVOLUTION

Originally launched as Crossfade Media, the company built its reputation through high-quality video production, photography, brand development, and consulting services. Over time, its mission expanded beyond client services to establish itself as a content-driven platform, producing original series, music projects, talent incubation programs, live events, and creative education initiatives. In 2025, the company rebranded as Crossfade Productions to better reflect this expanded vision.
A modern home studio setup with purple lighting, featuring a black backdrop, photography lights, a high chair at a small table, and a computer workstation with multiple screens. The room has a musical keyboard and wall art.

OUR PILLARS

Crossfade operates across four key areas:
ORIGINAL CONTENT – A production studio and platform for storytelling, spanning short films, documentaries, digital series, branded content, and social-driven media. Crossfade’s content is bold, culture-shaping, and deeply resonant.
TALENT INCUBATION – A creative development hub supporting artists, musicians, influencers, and storytellers, offering coaching, production, and strategic branding to help them build sustainable careers.
EVENTS & EXPERIENCES – A curated lineup of creative programming, including THE ARTXZBT (a talent showcase and networking experience), music events, workshops, and interactive brand activations that celebrate artistry and community.
CREATIVE SERVICES & EDUCATION – A range of offerings, from branding and content production to coaching and business development, helping creatives turn their passions into thriving ventures. The company also provides educational resources and industry insights through its upcoming Crossfade Academy.
Interior of a room with blue lighting, featuring a staircase adorned with photo frames, a small sofa with cushions, potted plants, and a kitchenette in the background. Walls display motivational text like 'EXPRESS yourself' and 'CREATE.'"

WHY WE EXIST

Crossfade Productions isn’t just a production company—it’s a movement for those who are driven by passion, purpose, and the belief that their art matters. We empower creators, dreamers, and doers to turn their ideas into impactful stories, businesses, and experiences.

From independent artists to corporate brands, Crossfade produces, educates, and inspires, bridging the gap between creative ambition and real-world execution.